Eudres Campaign Portfolio

This page has an explanation of each piece made for the campaign

Press announcement

In our proposal, we emphasize the inclusion of the benefits that students will obtain by participating in an E³UDRES² activity in our advertisements. In this press annoucement, we present an image of a mountain with a delineated path that represents the students' journey to the top. Throughout this journey, we highlight various points that emphasize the benefits students will gain during the Bootcamp experience. In the bottom part, we include additional text that provides detailed information about the Bootcamp, offering more clarity and context to interested individuals.

Outdoor

Since the target audience is IPS students aged between 18 and 25 years, job seekers who want to take on new experiences and challenges across Europe the billboard represents with the mountain and the climber that students can overcome challenges and get benefits by taking on the courage to face new experiences such as the Bootcamp.

Mupi

The campaign seeks to solve the problem of lack of notoriety of E³UDRES² by IPS students respecting its own values. We tried to pass the image of a young, entrepreneurial, intelligent and sustainable brand while also maintaining its positioning line, extolling the benefits of participating in the Bootcamp. We tried to maintain an informal, fun and motivational tone.

Instagram Storie

The instagram storie respects the positioning of eudres which involves a strategy focused on benefits because it praises the benefits derived from participation in the Bootcamp activity such as: soft skills, practical skills and ECTS.

Instagram Post Ad 1

Our promise was to increase the notoriety and visibility of E³UDRES², increasing adherence to its activities, focusing on the benefits that students would have in participating in the activities, in our specific case, in the Bootcamp. And we respected it, because that was our focus.

Instagram Post Ad 2

The objectives of this campaign were to increase visibility and educate the target audience, providing information and advice to students interested in working in a European country other than their own, gaining notoriety and adherence of the target audience in the activities of E³UDRES². In the advertising that we would carry out it would be important to take into account the form of communication of E³UDRES² as well as the design that the alliance has in its publications. Throughout our campaign we always tried to take all these aspects into account as you can see by this second post on Instagram and the first, the colors we used, font, the tone of communication and even some graphic elements as you can see in this image in the lower right corner, respect the communication of E³UDRES². We dare to say that when you look at any part of the campaign you immediately realize that we are talking about E³UDRES².

Instagram video

To complement these actions and achieve the campaign's objectives, a suggestion would be to publish videos featuring testimonials from participants of the activity. The participants' testimonials can provide an authentic and impactful perspective on the Bootcamp experience, highlighting the benefits, achievements, and transformations they have experienced by participating in the program. These videos can be shared on Instagram and other social media platforms, helping to build credibility and engagement around the campaign. Furthermore, the testimonials can serve as a valuable source of user-generated content, increasing follower engagement and creating a sense of community around the Bootcamp.