Orientations

Strategic guidelines

The strategy that we will use is the Unique Selling Proposition, since we will bet on the benefits that the student will have when participating in a E³UDRES² activity.

Promise

Taking into account our objectives for this campaign, which are: to increase visibility, notoriety and increase adherence to E³UDRES² activities, our promise will be focused on the benefits that students will have by participating in these activities.

Support or proof

The support that sustains our promise will be the benefits that are described on the E³UDRES² website, which are "You will leave Bootcamp with an in-depth knowledge of design thinking and business models, the experience of pitching to a jury, various soft skills such as management, intercultural and international collaboration and, of course, knowledge of the E³UDRES² regions."

Campaign Tone

The tone to be used in our campaign will be, informal, fun and motivational.

Limitations or other observations

The process of applications in the E³UDRES² events wont be mentioned in the campaign.