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Marketing Decision 

Increased E³UDRES² notability for internal IPS audiences

General guidelines for the campaign

Marketing goals

Create more will for E³UDRES² activities.

Target description

IPS students between the ages of 18-25, job seekers who want to take on new experiences and challenges across Europe. 

Advertising Goals

Increase visibility and educate the target audience by providing information and advice to students interested in working in a European country other than their own, gaining notoriety and adherence of the target audience in the activities of E³UDRES².

General remarks and notes

In the advertising that we will carry out it is important to take into account the form of communication of E³UDRES² as well as the design that the alliance has in its publications. We will seek to encourage our target audience to know and participate in activities provided by E³UDRES².

Project developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal

Trio de três

Website made by: Bárbara Eleotério, Débora Martins e Marta Ramos

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